About us

Brand Story

Lily and Max grew up in a small town where holidays were the highlight of the year. Every Halloween, the streets would transform into a spooky wonderland, with trick-or-treating, homemade costumes, and decorations that could rival any haunted house. Christmas was just as magical—snow-covered trees, twinkling lights, and family gatherings that brought everyone together. For Lily and Max, these holidays weren’t just events; they were a way of life.

 Lily had always been passionate about working with children. After studying pediatric health, she dedicated her career to helping kids live happy and healthy lives. Max, on the other hand, took a different path. As an industrial designer, he had a knack for turning ideas into something tangible. Despite their different careers, they both held onto their love for the holidays.

The idea for Soxavip was born one snowy December night. Max had just returned to their hometown for the holidays, and he and Lily were reminiscing about the homemade costumes they used to make as kids. They joked about how there was nothing quite like that kind of holiday spirit anymore. That’s when it hit them—why not create a brand that brings back the joy and magic of those childhood holidays?

By combining Lily’s love for children and Max’s design skills, they set out to create a clothing line that captured the essence of Halloween and Christmas. But they didn’t want to stop at just cute designs. They wanted their products to be fun, quirky, and—most importantly—full of character. Each piece of clothing would tell a story, just like the ones they grew up with.